Marketing Association of Pakistan, Lahore announces with great pleasure, holding of its Sixth Marketing Congress (MARCON 2017) on March 13 & 14, 2017 at Pearl Continental Hotel, Lahore

MARCON 2017 is expected to be attended by well over 500 delegates from Pakistan as well as abroad and can rightly be claimed as the largest gathering of marketing practitioners, planners, professionals, consultants and students under one roof.

Our aspiration is to create a new benchmark in terms of its value to our delegates and in the organization of this event.  Therefore, once again special focus is being given to the selection of the speakers as well as to the format of the event to create a fresh feeling of originality and value.

Spread over two day marketing congress would have six working sessions in addition to an inaugural and a concluding session. About 500 delegates comprising CEOs, Directors and senior/middle level Marketing Professionals are expected to participate in the congress. The theme of MARCON 2017 is “Breaking Barriers” which is the aspiration of the entire Pakistan. It’s high time that Pakistan should remove the physical and psychological barriers positively, in its favor and once again start afresh on a road to success, progress & prosperity for its institutions & people. A blend of top class national and international speakers shall make presentations under the same theme and share their valued experiences, practices & techniques, with the participants of the congress.



  1. To bring together marketing practitioners from all over Pakistan at one platform.
  2. To identify and deliberate latest trends in Marketing.
  3. To share knowledge, to educate and to learn from successful Marketing Leaders.
  4. To offer an opportunity to network between marketing community.
  5. To promote professionalism in the marketing community.
  6. To mentor and support young marketing entrepreneurs with time and counseling.


Chairman’s Message


I am delighted to share that Marketing Association of Pakistan is organizing its sixth International Marketing Congress, MARCON 2017 on March 13-14, at Crystal Hall of Pearl Continental Hotel Lahore, with the theme of “Breaking Barriers”. I am positive that this event will be instrumental in bringing about positive thinking and highlighting steps that will point to the right direction for Pakistan’s journey to growth and progress.

I feel privileged and elated to chair MARCON 2017 which I am sure will create new benchmarks and would not only meet but exceed expectations. This mega event will host above500 participants from all over the country.

MARCON 2017 will bring together marketing practitioners from various areas and disciplines to present and share their thoughts and participate in discussions focused on the theme. The interaction between presenters and audience and discussion among themselves will facilitate evolving ideas and strategies beneficial to both corporate sector and the state

I promise that the MARCON Managing Committee will bring in best possible speakers comprising Marketing gurus, legends and icons from national and international circuit and the contents of their presentations will be a valuable takeaway for the audience. It is our objective to make congress ambiance professionally congenial to ensure the MARCON proceedings go without hick ups.

I wish that all participants of the Congress fully enjoy their stay in the cultural capital of Pakistan, the proceedings of the congress and musical evening in the lovely weather of Lahore.

Warm Regards,
Nasir J. Chowdhry

Secretary General’s Message


On behalf of the MAP- Lahore, we cordially invite you to attend the International Marketing Congress (MARCON-2017) at Lahore, which is scheduled to be held on March 13-14, 2017 at Crystal Hall of Pearl Continental Hotel Lahore.

Marketing Association of Pakistan, Lahore provides excellent Learning and Networking Opportunities by creating scores of activities for its members, i.e. Monthly Seminars where Business Leaders are invited to share their views on latest techniques, trends & practices of marketing as per a specific Industry. In addition to that MAP conduct Industry visits to give its members an in-depth knowledge of a specific Industry every year. There are some family oriented social activities planned for members around the year.

MAP Lahore has established professional links with International Marketing Associations, Academia focused in Business Studies, Corporate World & other important Organizations. MAP Lahore shall keep playing its role in promoting marketing discipline.

The theme of MARCON 2017 is “Breaking Barriers”. A galaxy of International & Local Speakers from diverse Industries shall gather on March 13 & 14 at PC Hotel, Lahore to showcase their best marketing strategies & practices. The audience shall have immense learning opportunities which they can practice in their own respective markets, and also would provide them the opportunity to interact with leading Global Business Leaders.

We look forward to meeting you at MARCON 2017

Best Regards,
Malik Amer Salam
Secretary General

Managing Committee


  • cmNasir J. Chowdhry
    Chairman MARCON 2017
  • sgMalik Amer Salam
    Secretary General MARCON 2017
  • kurKhaliq Ur Rehman
    Chairman Program Committee
  • sgMalik Amer Salam
    Chairman Sponsorship Committee
  • ahAfzal Hassan
    Chairman Publication Committee
  • msMohammad Saleem
    Chairman Registration Committee
  • ssSaadia Shariff
    Chairperson Media Committee
  • askAhmed Shoaib Khan
    Chairman Hotel & Protocol Committee
  • akAnwar Kabir
    Chairman Digital Media Committee



Advisory Board

  • jjJaved Jabbar
    Chairman and Chief Executive, JJ Media (Pvt.) Ltd., Karachi
  • tssTariq Sayeed Saigol
    Chairman,  Kohinoor Maple Leaf Group
  • iwkIrfan Wahab Khan
    CEO, Telenor Pakistan.
  • dreuhEhsan ul Haque
    Professor, Lahore University of Management Sciences
  • drkjcKhalid J. Chowdhry
    Chairman & CEO., Medipak Limited.
  • kaKhalid Alvi
    CMO, F & N, Singapore
  • aaAli Akbar 
    Director Marketing, The Coca Cola Export Corporation
  • apAmir Paracha
    Vice President Customer Development, Unilever Pakistan Ltd.
  • krKhuram Rahat
    Managing Director, Teradata Pakistan
  • gSalim Ghauri 
    , NetSol Technologies Ltd.
  • sbSalman BurneyFormer, CEO of GIaxoSmithKline Pakistan
  • mhaiMusharaf Hai